Visual merchandising makes showrooms and retail outlets appear lively. An effective visual merchandise technique and tool makes the space clutter free. Effective tools used for visual merchandising reduce time taken for product searching for customers. Visual merchandising makes a retail store unique and extraordinary among sea of other such stores. It helps to create the right ambience for the store which in turn helps to attract the right customers.
Visual Merchandising Tools
With the growing use of technology, a large number of tools are used for visual merchandising at stores. In India, visual merchandising is also done according to festivals, sports events, seasons and other themes. Some of the top visual merchandising tools are listed below:
Stores use several types of mannequins to display their product. Some are –Natural mannequins
Such mannequins appear like a real human being. They pose like a human being. They are mostly made up of wax.
These types of mannequins have blank face and do not have emotions. They are mostly available in black and skin colour. These mannequins are used to display female lingerie.
These mannequins do not have head. They are used to display clothes, bags, shoes, watches and so on.
These mannequins are made up of glass fibre material. They are different from other mannequins.
Bendy (flexible) mannequins
These are flexible mannequins with adjustable body parts. It is easy to dislocate parts of mannequins to display the garment. They can be given desired poses according to the garment.
These mannequins are used to display stockings, jeggings and have visible part from mid-thigh to foot.
These mannequins are used to display wigs, hair accessories and fancy hats.
This visual merchandising tool is used to display name of the brand or store in exterior (outside the building or mall) and interior. It helps in locating the store or brand from a distance.
The above mentioned tools can be studied in-depth in visual merchandising courses. These course plans delves into tools, techniques and factors used to enhance display.