Fashion Retail Management
Course Duration : 3 Months
A fashion and retail management program includes instruction in business topics for management careers in the fashion and retail industries.
It enables to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes. The modules helps to understand the strengths and the weaknesses of competitors, to segment and monitor the market, to identify the product and the related production, distribution and sales dynamics and also to envisage new business opportunities for brand development. Most importantly, the course deals with the constantly changing aspects of fashion marketing management from the analysis of the Fashion System to study the eccentricity of fashion marketing and fashion communication techniques, through the use of digital media.
The program covers considerations of fashion, and provides students with technical knowledge as it relates creating fabrics and garments. Contemporary trends in the industry and the development of the visual design skills needed to promote fashion products are emphasized.
The programme enables the participants to make career choices in the domain
- Fashion Designer
- Retail Buyer
- Purchasing Manager
- Retail Store Manager
- Store Department Manager