Visual Merchandising

Course Duration : 3 Months

If you enjoy looking at creative interiors and decorations and believe in the ability of visual communication, Visual Merchandising Course is just apt for you. It will open an ocean of competitive opportunities allowing you to maximize profitability. The program is primarily a hands-on course where Visual Merchandising is understood as a creative process. It gives an insight into the elements and principles of space design, window display, styling of props, store layout, signage and lighting. Theoretical inputs will also be given in brand management, consumer behavior and organization management. Visual Merchandising is the specific art of displaying fashion merchandise in a manner that appeals to a potential customer. Understanding the sales potential in terms of the right display in showrooms, windows, signboards, interiors and other promotional drives are the tasks of a graduate of the visual merchandising course.

Visual Merchandising (VM) is the art of presentation whereby Visual Merchandiser conceptualizes designs and implements window and in-store displays for retail stores. This exercise educates the customers, creates desire and finally adds to the selling process.

Career Options

  • Visual Merchandising
  • Window Styling
  • Store Planning
  • Planogramming
  • Merchandise Presentation
  • Point of Purchase Designing

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